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Brendan is a former professional Ironman triathlete, a two-time Canadian 50km Ultra Marathon Champion, the creator of an award-winning line of whole food nutritional products called VEGA, and the bestselling author of Thrive. He is also the developer of the acclaimed ZoN Thrive Fitness program and the formulator of the new (September, 2011) award-winning, 7-product natural VEGA Sport system.

The creator of THRIVE FOODS Direct, Brendan developed the plant-based, whole food delivery service based on his nutritional philosophy, which he adapted from his Thrive book series. It launched in December of 2011.

Recognized as one of the world's foremost authorities on plant-based nutrition, Brendan is a guest lecturer at Cornell University and presents an eCornell module entitled "The Plant-Based Diet and Elite Athleticism."

Brendan's intentions of spreading the word of an ethical, environmentally-friendly, and healthy lifestyle through plant-based foods have taken him across North America, speaking at events such as the Chicago Green Festival and the United States Humane Society Gala. Brendan was also invited to address US Congress on Capitol Hill, where he spoke of the significant social and economic benefits that could be achieved by improving personal health through better diet. The focus of his speech was to draw attention to the role that food plays in the prevention of most chronic diseases currently plaguing North Americans.

Spanning the whole month of October of 2008, Brendan was a keynote presenter on a cross-Canada university speaking tour called Students for Sustainability. Speaking at 21 universities, along with others such David Suzuki and Stephan Lewis, the tour went coast-to-coast offering practical environmental preservation solutions to students. It was Canada's largest environmental tour.

His latest book (September, 2011) is called Thrive Foods: 200 Plant-Based Recipes for Peak Health. It delves deep into the environmental aspects of food production and offers practical solutions that help us each reduce our strain on the environment.

To learn about Brendan's favorite nutritional, fitness, and enviro-friendly products, you may follow him on Open Sky.

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