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Thrive Fitness: The Vegan-Based Training Program for Maximum Strength, Health, and Fitness (Da Capo, 2010)

In an easy-to-apply system, complete with detailed exercise descriptions and pictures, Brendan explains his ground-breaking approach to fitness and how you can gain maximum results in minimal time. Thrive Fitness is not simply a program; it’s a way of life.

Brendan developed Thrive Fitness to quickly and proficiently increase overall strength without developing muscle mass. Strong muscles = efficient muscles, therefore the stronger a muscle is, the less energy it needs to expend for movement. Consequently, Thrive Fitness is a means to significantly boosting energy – by creating a more efficient body, one that moves with grace and ease – while expending little energy to do so. The result is not just a major boost in athletic performance, but an enhanced overall quality of life. Greater functionally boosts energy, sleep quality, and the immune system. Yet it decreases fatigue, risk of disease, and sugar / caffeine cravings.

Having raced Ironman triathlons professionally for seven years, Brendan shares his “high yield,” time-saving training techniques in Thrive Fitness.




Learn how in just 45 minutes three times a week you can:

- Sculpt, strong, lean functional muscles that move with grace and ease

- Prevent sports injuries and strengthen, bones, tendons and ligaments

- Boost heart health and efficacy

- Reduce body fat and inflammation

- Increase sleep quality and energy levels

- Cut sugar cravings and dependants on caffeine


In addition to physically gains, Thrive Fitness explains in detail how to reap non-physical benefits that include:


- Right-brain stimulation which helps develop and cultivate creative thought

- Improve subconscious problem-solving ability

- New neurotransmitters creation

- Improved memory

- Greater willpower, focus and the ability to work more efficiently

- Reduced risk of developing depression


Living the Thrive Fitness lifestyle will dramatically reduce the risk of developing type-two diabetes, arthritis, osteoporosis and North American’s number-one killer; cardiovascular disease.

Nutrition section that includes:


- 30 whole food, plant-based, sport-specific, performance enhancing recipes that are free of all common allergens including: wheat, gluten, dairy, soy, corn and yeast

- The top foods to help fuel performance before a workout, the top foods to eat during a workout to keep you going strong, and the top foods to speed recovery and prevent soreness after a workout

Also Includes:


- Sample Meal Plan

- Shopping List for top performance foods

- Running Mileage-buildup Chart

- Training / Nutrition Log sample

Travel section:

- Maintaining the Thrive Fitness lifestyle while on the road

- Running-specific exercise to prevent shin splints, knee pain and low back soreness

Find the intensity that’s right for you. Whether you’re new to active living or a high performance athlete, Thrive Fitness can be tailored to boost your condition.

Brendan is recognized as one of the world's foremost authorities on plant-based nutrition for athletes. In an online Cornell University certificate program, Brendan presents a lecture based on his best-selling books entitled: Plant-Based Diet and Elite Athleticism. It is part of a new course presented by eCornell and the T. Colin Campbell Foundation. www.ecornell.com/brazier

Brendan's complete bio


Praise

"During my fifteen years in the strength and conditioning industry I've read just about every nutrition book that's come down the pike. Not too many of them, however, has had the lasting impact that Thrive Fitness has. Because of what I learned from Brendan I have completely revamped my own nutritional program and in my mid thirties, I'm feeling and performing better than ever. More importantly, I've started using his recommendations with all of my high level athletes and they are setting new personal bests and recovering faster than ever before. I can't say enough good things about Thrive Fitness and honestly believe that every athlete, trainer or coach owes it to themselves to read it." —  JASON FERRUGGIA, Chief Training Adviser to Men's Fitness Magazine, author of Fit to Fight

Thrive is a life changing book! The nutritional approach that Brendan has created is amazing, and all backed with powerful facts. If you want to reduce stress, feel great and attain peak performance, get Thrive! I recommend it to all my athletes, clients and friends” JON HINDS, former strength coach of the LA Clippers, advisor to MLB and NFL teams, founder and owner of Monkey Bar Gymnasium

“Brendan’s knowledge is second to none. I read Thrive and was enthralled that after reading so many books and meeting with so many experts, Brendan was able to explain his thoughts on nutrition in such a clear and insightful way. My Thrive copy rests alone in the kitchen, tattered pages stained with beet juice and hemp oil. I only hope my competition doesn’t read this book until after I’m done competing.” SIMON WHITFIELD, Olympic gold medalist (triathlon, Sydney 2000)

Thrive has revolutionized the way I go about fueling my body and helped push me to a higher level of performance and workout recovery.   The guidelines in Thrive work to help maintain your body's optimal health level whether you're a world-class athlete, a 9 to 5'er or a stay-at-home mom.

Brendan breaks down the technical jargon and gives you an accurate, concise outlook on the way the human body works in high-stress situations and how the right form of diet and exercise can change your life for the better.   In this book, Brendan gives you his years of knowledge in diet and athletic achievement in an easy-to-read, fully digestible form. There's no other resource like it out there." — MAC DANZIG, Ultimate Fighter 6 Champion