Brendan is the formulator and cofounder of Vega, bestselling author of the Thrive book series, and editor in chief of Alive magazine. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and therefore works with several NHL, NFL, MLB, UFC, and Olympic athletes. Brendan is an investor in and an advisor to Lyra Growth Partners. He now invests in and works with socially responsible food & tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.