Brendan is the formulator and cofounder of Vega, bestselling author of the Thrive book series, creator and host of the Thrive Forward web series, and editor in chief of Thrive magazine. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and therefore works with several NHL, NFL, MLB, UFC, and Olympic athletes. Brendan now invests in and works with socially responsible food & tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.
While racing ironman triathlons professionally, Brendan developed a plant-based smoothie formula, that, over the course of a decade, morphed into what would become Vega One. in 2004, partnering with Charles Chang, the two brought this formula to life. it’s now available in over 20, 000 stores across Canada and the United States, and has expanded to include a complete line of premium nutritional shakes and bars.
With a desire to spread the message, Brendan created Thrive Forward, a web series packed with information on how to adopt a clean, plant-based diet. Consisting of over 40 videos, meal plans, and recipes, it has become the go-to resource for beginners and elite athletes alike. And it’s all free.
parenting with VyRT, Jarad Leto’s online platform, Brendan developed Thrive. an iterative performance nutrition show, in each episode, with he help of a special guest, Brendan demonstrates how to make a high-performance plant-based recipe, season one guests include: Tony Horton (P90X),
Refuel is the first smart nutrition app. Synching with an activity tracker, it tells the user what and when to eat and drink before, durning and after exercise to optimally fuel for peak performance and expedited recovery. Now available for the Recon Jet, Brendan and his partner, Tyson Miller, are building Refuel for watch and phone. Available in late 2016.
Partnering with Fitplan, Brendan has develop a video workout to complement his book, Thrive Fitness. Available as an app, each exercise can be followed along with on phone or tablet. includes an online training log to record and track progress.
In partnership with VyRT, Jared Leto’s online platform, Brendan developed Thrive, an interactive performance nutrition show. In each episode, with he help of a special guest, Brendan demonstrates how to make a high-performance plant-based recipe. Season one guests include: Tony Horton (P90X), Kenny Florian (UFC), Moby, and Amanda Crew (Silicon Valley, HBO)
Brendan teamed up with renowned plant-based chef, Matthew Kenny, to offer students anywhere in the world a comprehensive and interactive course on plant-based performance nutrition. It consists of over 40 hours and includes a live instructor.
With the desires to make plant-based whole foods more readily available, Brendan developed Thrive Foods Direct, a meal delivery service that is based on recipes originating from his books. All organic, plant-based, made of whole foods, and delivered to your door, anywhere within the continental United States.
THIRVE magazine is for those who want reach their full potential. In each issue, Brendan interviews the greatest athletes, musician, social entrepreneurs, visionaries, tech elite, and celebrities with a social causes. It is your exclusive source for connecting with today’s most influential and driven movers and shakers. THRIVE delivers exclusive up-close and personal interviews with the most innovative game changers of our time.